Content Marketing
Your jobsite stories and the questions homeowners actually ask, turned into a content engine that generates leads long after the work is done.
A paid lead dies the moment the phone is answered. A published answer keeps producing for years without another dollar spent.
Rented reach versus owned reach
The differenceYou pay, the phone rings, you stop paying, it stops. Every lead costs full price, every time.
You publish once. It ranks, it answers, it earns. The cost was paid one time.
Your crews create the proof every day. The jobsite is the content engine most contractors never turn on.
What we publish
The engineTwo streams feed the same machine: the questions homeowners type before they call, and the jobs your crews finished last week.
Blog writing
The questions homeowners search, answered on pages that rank.
Buyer guides and lead magnets
The deeper answer a homeowner trades their email to read.
Video production
On-site shoots of your real crews. Reels, features, and footage you own forever.
YouTube
Channel strategy and videos that rank in YouTube and Google for years.
Social media
Consistent posting atomized from long-form work, not invented from scratch.
Facebook and Nextdoor
The jobsite proof, put where your neighbors already scroll.
The three days your truck is the best ad in the neighborhood →An asset should come with a price tag you can read before you buy it. Here is ours.
What it costs
The rate cardEvery tier carries the ninety-day calendar, professional editing, and monthly reporting. Higher tiers add production volume.
Who this is for
The fitWe would rather name the fit up front than discover it three months in.
Owners who understand real photos and video beat stock imagery.
Teams willing to give jobsite access and put expertise on camera.
$2M–$10M home service companies playing a long game.
Companies that want generic, hands-off content to check a box.
Owners who refuse to put a face to the brand.
Teams expecting content to replace paid leads overnight.
What owners ask
The questionsThe questions owners actually ask, answered the way we answer them on a call.
Why not just use AI or cheap blog posts?
Google rewards experience, expertise, authority, and trust. A post anyone could have written will not rank in your market. We produce founder-verified content built from your jobsite stories and local knowledge.
How long until content generates actual leads?
Engagement lifts in thirty to sixty days, and buyer guides typically drive direct organic calls by day ninety. This is not a light switch. By month six the content is generating leads that cost nothing per click.
How much of my team’s time does this take?
Minimal. Foundations needs a thirty-minute monthly call. Plans with video need one day of jobsite access a month. We handle scripting, production, and editing.
How do you decide what topics to cover?
Search data plus your seasonal peaks. We map what homeowners actually type when the furnace dies or the roof leaks, and build the calendar around the questions that end in booked appointments.
What is your content actually earning?
One page of findings: what you publish, what ranks, and the questions your buyers ask that you never answered. Free, no meeting required.
Or call (419) 575-9023