Facebook Marketing for Contractors
Your future customers are scrolling Facebook right now. We help you show up in their feed with content that builds trust, showcases your work, and drives calls, without you spending hours on your phone.
A page with 47 followers and a last post from 2022 is not a marketing channel. It is a parked domain with a logo.
The numbers
The dataWhy Most Contractor Facebook Pages Are Dead
· The ProblemYou created a Facebook page years ago. Maybe you posted a few times. Now it sits there with 47 followers and your last post from 2022. Meanwhile, your competitors are getting comments, shares, and calls. Here’s why most contractors fail at Facebook.
You do not need to be everywhere. You just need the right strategy and consistency.
Facebook Content That Works for Contractors
· The RegisterNot all content performs equally. We focus on the post types that actually drive engagement and calls for home service businesses.
Facebook Marketing Pricing
· InvestmentMonthly management packages based on posting frequency. All plans include strategy, content creation, and community management.
Is This Right for You?
· The FitContractors targeting homeowners 35 to 65, Facebook’s strongest demographic.
Businesses with visually compelling work. Before and afters, transformations.
Owners who want brand visibility in their local community.
Teams that can provide raw content, photos and videos, from jobsites.
Contractors exclusively targeting commercial or B2B clients. LinkedIn is better.
Businesses unwilling to share any photos or content from jobs.
Owners who want instant results. Facebook builds over time.
Our Facebook Marketing Process
· The ProcessWe make Facebook work for you without eating up your time. Here’s how we take you from dead page to a channel that produces calls.
Homeowners hire the name they already know. Facebook is where they learn it.
Questions Contractors Ask
· QuestionsIs Facebook still relevant for contractors?
Yes. Facebook is where homeowners aged 35 to 65 spend their time, and that is your primary customer base. Pew puts Facebook use at 71% of U.S. adults, and daily use peaks among adults 30 to 49 at 58%, higher than any other age group. Younger audiences have moved to TikTok and Instagram. The people actually hiring contractors are still scrolling Facebook.
What kind of content do I need to provide?
Raw photos and videos from your jobsites. That is it. Before and after shots, crew working, completed projects, even quick phone videos work great. You don’t need to edit or write anything. Just snap photos when you’re on site and send them our way. We turn raw content into polished, engaging posts. The more content you provide, the better your page performs. We also create graphics, review cards, and educational content that doesn’t require photos.
Do you also manage Instagram?
Yes. Our Dominate package includes Instagram management, and we can add Instagram to the Starter package for an additional fee. Since Facebook and Instagram are both owned by Meta, we can run coordinated content across both platforms. Instagram skews slightly younger and is more visual, making it great for showcasing beautiful project work. For most contractors, Facebook is the priority, but Instagram adds extra reach.
Will you respond to comments and messages for us?
Yes. Community management is included in all packages. We monitor your page daily and respond to comments, questions, and reviews. For direct messages requesting estimates or specific service questions, we’ll either respond with templated answers or alert you immediately so you can follow up. Fast response times are critical for Facebook’s algorithm and for converting interested leads into calls.
Written by Austin Rohleder, founder of Capstone Marketing Group.
Ready to Show Up in Your Customers’ Feed?
Get a free Facebook audit and see exactly what’s working, what’s broken, and where the opportunities are.
Or call (419) 575-9023