Local SEO · Google Business Profile
Google Business Profile Posts
Your profile has a Posts feed most contractors fill once and forget. Run every week, it keeps your listing active, puts offers and finished work in front of homeowners at the moment they are comparing you, and tells Google the profile is maintained.
The numbers
An idle profile tells Google the business went quiet. A steady feed tells it you are open and working.
Post limits per Google Business Profile · Capstone build standard
Your Posts Feed Has Been Empty for Months
A homeowner comparing two contractors opens your profile, scrolls to the Posts feed, and sees the last update was eight months ago. The other company posted this week. The quiet profile reads as a business that might not answer, and the homeowner taps away.
The pattern is familiar: the feed sits frozen on a post from last spring, seasonal offers never make it onto the profile, finished jobs that would prove your work are never shown, the one post that does exist links nowhere and asks for nothing, and Google reads the listing as dormant and ranks it that way.
A live Posts feed is a freshness signal Google can see.
Google favors profiles that are actively maintained, and a weekly post is one of the few freshness signals you fully control. It doubles as proof to the homeowner reading the profile in the moment they decide who to call.
Profile Posts SpecService. Google Business Profile Posts · Cadence. Weekly, on your schedule · Deliverable. Written, imaged, linked · Cost. $0 media
What Google Business Profile Posts Includes
We run your Posts feed as a standing channel, planned and published every week so the profile never goes quiet.
Weekly Post Calendar
We plan a rolling schedule of offers, recent work, seasonal reminders, and service highlights, so there is always something ready and the feed never stalls.
Post Writing and Imaging
Each post is written to prompt a call and paired with a clean image of the work or the offer. Copy that gives the homeowner a reason to tap, not a bare announcement.
Offer and Event Posts
Seasonal promotions, tune-up reminders, and limited offers formatted as the profile’s offer and event post types, each with a clear action and a link back to your site.
Recent-Work Proof Posts
Finished jobs turned into short before-and-after posts that show the homeowner what your crew actually does, right where they are deciding.
Performance Review
We track which posts drive profile actions and fold what works into the next month. Included on our GBP management plan.
Plan, Write, Publish, Review
Plan
We map a month of posts to your season, your offers, and the jobs worth showing, so every week has a purpose before it arrives.
Write and Image
We write each post to earn a tap and pair it with a real image of the work or offer, formatted to the right post type.
Publish and Review
We publish on schedule, watch which posts move profile actions, and carry the winners into the next plan so the feed keeps improving.
Every week you post is a week your profile looks open, active, and worth calling first.
Keep Your Profile Live in Front of Every Homeowner Comparing You
A weekly post is the cheapest freshness signal Google gives you and the easiest one to skip. We run it so you never do.
It is built by an operator rather than an agency.
Questions
What owners ask about this.
Do Google Business Profile posts actually affect rankings?
Their direct ranking weight is modest, but an actively posted profile is a freshness signal Google rewards, and it is one of the few you fully control. The larger effect is conversion: a homeowner comparing contractors trusts a maintained profile over a dormant one.
How often do you post?
Weekly is the baseline, because a Google post ages down after about seven days. We can post more around a promotion or a busy season, but a steady weekly rhythm keeps the feed live without diluting it.
What should the posts actually say?
A mix of seasonal offers, recent jobs, service reminders, and the occasional trust builder. Every post gives the homeowner a specific reason to call and links back to the right page on your site, and we plan the mix so it never turns into repetitive filler.
How is this different from social media posting?
Social posts live on Facebook or Instagram, where your existing followers see them. Profile posts live on your Google listing, in front of homeowners searching for your service right now. Different audience, different intent, and the profile audience is closer to calling.
Can you use photos of my own jobs?
Yes, and we prefer to. Real photos of your crew’s work outperform stock images and prove the quality a homeowner is trying to judge. Send us job photos and we handle the writing, formatting, and scheduling around them.
Is this included in GBP management?
Post management is part of our full Google Business Profile management plan. If you only want the Posts feed run as a standalone piece, we can do that too, and either way it is the same weekly discipline.
Written by Austin Rohleder, founder of Capstone Marketing Group.
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