Crawling and Indexing for Contractors
A page Google has not indexed cannot rank, no matter how good it is. We find the pages search engines are skipping on your site, and we find out why.
Published is not the same thing as indexed.
The numbers
The dataWhat We Check and What We Fix
· Service RegisterCrawling is whether a search engine can reach the page. Indexing is whether it decides to keep it. These are separate failures with separate causes, and most contractor sites have both.
Why Good Pages Sit Out of the Index
· Why It MattersGoogle does not owe you an index entry. It crawls what it can reach, keeps what it judges worth keeping, and silently drops the rest. Search Console will tell you a page is discovered but not indexed, and it will not tell you why. That is the gap this work closes.
On a contractor site the pattern is predictable. City pages nothing links to. Two versions of the same blog index, each declaring itself the original. A sitemap listing URLs that redirect somewhere else. None of it looks broken from the front end, which is exactly why it survives for years.
Nobody can force Google to index a page, and anyone who says otherwise is selling you something. What we can do is remove every reason it has to skip yours, then watch coverage to see whether it changed its mind.
Service. Crawling and Indexing
Scope. Site-wide coverage and crawl paths
Deliverable. Coverage read + defect list
Cost. $0
Read It, Fix It, Watch It
· How We Do ItWe export your Search Console coverage report and sort every URL by status. You get the list of what is excluded and the stated reason for each one.
Each excluded page gets traced to a cause: no inbound links, a canonical pointing elsewhere, a redirect in the sitemap, a stray noindex, or thin content that needs work rather than a technical fix.
Technical defects get corrected. Anything that turns out to be a content problem gets flagged as a content problem, not quietly rolled into the invoice.
Sitemaps go back to Google and we track coverage over the following weeks to confirm the previously excluded URLs are getting picked up.
Search Console tells you a page was skipped. It does not tell you why.
Crawling and Indexing, Answered Straight
· QuestionsHow do I know if I even have an indexing problem?
Open Search Console, go to the Pages report, and compare the indexed count against how many pages you have published. If those numbers are far apart, you have one. If you do not have Search Console set up, that is the first thing we fix.
What does “discovered, currently not indexed” actually mean?
Google knows the URL exists but has chosen not to crawl or keep it. The usual causes are that nothing on your site links to it, or that Google has judged it too similar to another page. It is a symptom, not a diagnosis.
How is this different from internal linking?
They overlap. Internal linking fixes the specific case where a page has no path to it. This service covers the wider set of reasons a page gets skipped, including canonicals, redirects, sitemaps, and stray noindex tags.
Can you guarantee my pages get indexed?
No. Indexing is Google’s decision and nobody controls it. What we control is whether there is a technical reason for it to say no. We remove those, then measure what changed.
How long does it take to see movement?
Recrawling is not instant and varies by site. Expect weeks rather than days, and expect to see it in Search Console coverage before you see it in traffic.
Is this a one-time fix or ongoing?
The audit and the fixes are one-time. Coverage drifts as you publish, so it is worth rechecking when you add a batch of pages. Most contractors do not need this monitored monthly.
Written by Austin Rohleder, founder of Capstone Marketing Group.
Find Out What Google Is Skipping
We pull your coverage report, sort every excluded URL by cause, and hand you the defect list. No cost, no commitment, and you keep it either way.
Or call (419) 575-9023