Schema Markup for Contractors
Schema markup is the code that tells Google exactly what your business is, what you do, and what your customers say. Done right, it turns a plain blue link into a result with star ratings, service areas, and answers built in — the kind homeowners actually click.
The Structured Data We Build
Search engines cannot see your website the way a homeowner does. Schema is how you hand them the facts in a format they trust. We write it by hand, matched to your trade and your service area — not a plugin’s best guess.
Code Your Visitors Never See, and Google Never Ignores
Schema markup is a shared vocabulary written into your page’s source as JSON-LD. It changes nothing a visitor sees. It changes everything a search engine understands — your trade, your services, your locations, your ratings, all handed over as facts instead of left for Google to infer from your paragraphs.
For a contractor, that matters because local search is where the jobs are, and rich results win the click. The problem is that most contractor sites ship no structured data at all, or run a plugin that auto-generates broken and duplicated markup Google quietly flags. Either way, the edge sits on the table.
Valid markup is not a promise of rich results.
Google decides what to show, and no one can guarantee stars or featured answers. What valid markup does guarantee is eligibility. We build to Google’s spec and validate every page, so you capture what you qualify for and nothing gets flagged.
Four Steps, Every Page Validated
Audit
We pull your current markup and run it through Google’s Rich Results Test to find what is missing, broken, or duplicated across the site.
Build
We write clean JSON-LD for each page type, matched to your actual services, trades, and locations, so nothing is generic and nothing conflicts.
Validate
Every page is checked against Google’s validator before it ships. No guesswork, no markup that looks right but fails silently.
Monitor
We watch Search Console’s enhancement reports for new errors and warnings, and fix regressions as Google updates its rules.
Schema Markup, Answered Straight
If you want to compete in local search, yes. Rich results take up more room and pull more clicks, and most of your competitors either run no structured data or have broken auto-generated markup. Clean schema is one of the few technical edges still available to a contractor.
No, and anyone who promises that is guessing. Valid markup makes you eligible, then Google decides what to show and when. We build to spec and monitor the results, so you capture what you qualify for and stay inside policy.
No. Structured data is lightweight JSON-LD in your page’s source. Coded correctly it adds no visible content and no meaningful page weight, and it needs no plugin running in the background.
Plugins generate generic markup that often misfires on contractor sites, tags the wrong things, or creates duplicate and conflicting data Google flags. We write it to your real services and validate every page, which a plugin cannot do for you.
Google restricts self-serving review markup, so ratings you host on your own site usually will not show stars, and forcing it can get a page flagged. We mark up ratings only where Google’s guidelines allow, so it helps you instead of hurting you.
Find Out What Your Site Is Telling Google
We will audit your current structured data, show you what is missing or broken, and hand you the gap list. No cost, no commitment.
Get a Free Schema Audit