Your website might look fine to you — but Google sees something different. We fix the hidden technical issues that tank your rankings, slow your site, and cost you leads.
You've done the work. Your GBP is optimized. Your content is solid. You're getting reviews. But competitors with worse content are outranking you.
The culprit is usually technical. Most contractor websites are built by generalist web designers who make sites that look good but perform poorly.
Site takes 6+ seconds to load — Google wants under 2.5
Mobile experience is broken or frustrating — 60%+ of your traffic is mobile
No schema markup telling Google what your business does
Pages that Google can't crawl or index properly
Bloated images, broken links, and 404 errors piling up
No XML sitemap or robots.txt configuration
The Frustrating Part
You can't see these problems by looking at your website. You need tools and expertise to find them. Until you fix them, everything else you're doing is held back.
Technical SEO is the practice of optimizing your website's infrastructure so search engines can crawl, index, and rank it effectively. It's the foundation that everything else sits on.
If search engines have trouble accessing your pages, those pages won't rank — period.
Google has confirmed it. Slow sites get pushed down. Fast sites get rewarded.
Google uses the mobile version of your site for ranking. If mobile is broken, your rankings suffer.
Structured data tells Google exactly what services you offer and where — reinforcing local relevance signals.
We find every technical issue holding your site back, prioritize by impact, fix what matters most, and monitor to make sure it stays fixed.
We crawl your entire site using Screaming Frog, Sitebulb, and Google Search Console to identify every technical issue — prioritized by impact on rankings.
We fix the three metrics Google cares most about: LCP (loading), FID (interactivity), and CLS (visual stability).
Image compression, code minification, caching configuration, server response improvements, and lazy loading — everything needed to hit Google's speed benchmarks.
Responsive design fixes, tap target sizing, mobile-specific speed improvements, and usability testing. Your site works flawlessly on every device.
LocalBusiness, Service, FAQ, and Review schema so Google understands exactly what you do, where you do it, and what customers say about you.
XML sitemap creation, robots.txt optimization, crawl error resolution, and ensuring every important page is discoverable by search engines.
We structure your site so link equity flows properly, pages support each other, and Google understands the relationships between your content.
SSL certificate verification, mixed content resolution, and security headers. Google penalizes insecure sites — and customers don't trust them either.
We find and fix duplicate content issues that confuse Google — canonical tags, pagination, parameter handling, and print/AMP versions.
Weekly automated crawls, Core Web Vitals tracking, new issue identification, and quarterly technical health reports. We catch problems before they hurt you.
Core Web Vitals became a ranking factor in 2021. Most contractor websites fail at least one. Here's what Google is testing — and what "good" looks like.
How fast does the main content of your page load? This is the metric most contractor sites fail. Bloated images and slow servers are usually the culprits.
Common fix: Image compression, server response optimization, lazy loading below-fold content
How fast does your page respond when someone clicks or taps? Heavy JavaScript and poorly coded plugins are the usual offenders.
Common fix: JavaScript optimization, reducing third-party scripts, deferring non-critical code
Does your page jump around while loading? When images load without dimensions or ads push content down, it frustrates users and hurts your score.
Common fix: Setting explicit image dimensions, reserving space for dynamic content, font loading optimization
Every dollar you spend on local SEO performs better when the technical foundation is solid.
From audit-only to full optimization. One-time fixes with ongoing results.
Comprehensive audit + prioritized fix list (you implement)
Full site crawl
Core Web Vitals analysis
Mobile usability report
Prioritized recommendations
Audit + we fix speed, mobile, security, schema
Everything in Audit
Core Web Vitals fixes
Speed optimization
Schema implementation
Everything + architecture, linking, 3mo monitoring
Everything in Critical Fixes
Site architecture overhaul
Internal linking optimization
3 months monitoring
Technical SEO in all Local SEO packages
Full technical optimization
Plus GBP management
Plus citations & reviews
Plus ongoing monitoring
Add-on: Ongoing technical monitoring — $300/mo. Weekly scans, new issue fixes, quarterly reports.
Some of it, yes. But most of it requires specialized tools and expertise.
The risk of DIY: Technical SEO mistakes can break your site or tank your rankings. The cost of professional help is far less than the cost of getting it wrong.
| Metric | Before | After 90 Days |
|---|---|---|
| PageSpeed Score (Mobile) | 23 | 78 |
| LCP (Loading Speed) | 6.8s | 2.1s |
| Core Web Vitals Pass Rate | 0 of 3 | 3 of 3 |
| Crawl Errors | 47 | 0 |
| Pages with Schema | 0 | 32 |
| Organic Traffic | 1,200/mo | 2,100/mo |
| Avg Position (tracked keywords) | 14.3 | 8.7 |
Plumbing contractor site that had never been technically optimized. Technical fixes often produce faster results because you're removing barriers rather than building new signals.
Your site takes more than 3 seconds to load
You're failing Core Web Vitals in Google Search Console
Your site has never been technically audited
You're investing in SEO but not seeing expected results
You see crawl errors, indexing issues, or security warnings
You're planning to scale content or link building — fix the foundation first
You're planning a full website redesign in the next 3–6 months — audit the new site
Your site already passes Core Web Vitals with no technical issues
You need basic content and GBP optimization first — technical SEO amplifies existing efforts
Free technical audit showing every issue under the hood — and what fixing it could do for your rankings.
Get Your Free Technical Audit