TV & Radio
Broadcast bought like an operator, not a media rep’s commission check, and built into the name people already trust when something breaks.
Broadcast bought like an operator makes you known before anything breaks. Bought like a media rep’s commission check, it is only a bill.
Two ways to buy the same airtime
The buySold on reach and a rate card, measured by nothing, renewed on a handshake. The commission is the plan.
Bought against a number, aimed at the towns you work, measured like every other channel. The cost per booked job is the plan.
When the furnace dies, they call the company they already trust. We make you be the voice in the room before that night.
Where broadcast fits
The doctrineBroadcast is one asset in a wider system. On its own it is expensive noise. Inside 5 Mile Famous it is the voice that makes every other asset land harder.
Read the full doctrine → We killed our own $2M TV campaign. Read why →Every station will quote you a rate. Here is ours, with theirs kept separate.
What it costs
The rate cardManagement is priced apart from media so every media dollar buys frequency, not commission.
Who this is for
The fitWe would rather name the fit up front than discover it three months in.
$2M–$10M contractors ready to fund a fifty-two week presence.
Owners who commit to frequency over one-month tests.
Founders willing to be the voice of the brand.
Discount shouting and coupon spots.
Trying radio for a month to see what happens.
Founders who refuse to touch the creative process.
How the brand gets built
The processFrom audit to top-of-mind in four phases, on a fifty-two week heartbeat.
Content audit, brand voice alignment, and junk-time identification across the current schedule.
Founder-verified scripts written. The frequency schedule locked and negotiated.
On air. Branded search lift, direct traffic, and lead attribution tracked in real time.
Quarterly creative refresh and continuous schedule optimization while the brand equity compounds.
What owners ask
The questionsThe questions owners actually ask, answered the way we answer them on a call.
Does the fee include the cost of airtime?
No, and any agency that bundles them is not being transparent. Media spend goes directly to the stations. The fee covers strategy, negotiation, and scriptwriting.
How do you track a brand awareness campaign?
Branded search lift, direct-to-site traffic, and lead attribution through dedicated tracking numbers and the CRM. When broadcast works, cost per lead falls across every channel because homeowners search your name instead of your category.
How long before the phone starts ringing?
Some clients see a spike in thirty days, but the real power arrives at six to twelve months when top-of-mind is achieved. This is a fifty-two week commitment, not a weekend project.
Do I have to speak in the commercials?
You do not have to, but you should. The authentic voice of a local founder is the strongest trust signal in the market, and we coach you until it sounds natural.
Is your airtime earning or just airing?
One page of findings: what your marketing costs today, channel by channel, and whether broadcast belongs in the mix. Free, no meeting required.
Or call (419) 575-9023