Fractional CMO
Operator-level marketing leadership embedded in your business. One person owns the strategy, the vendors, the budget, and the one number all three answer to, without a six-figure hire.
Four vendors send four invoices, and each one grades its own homework. Nobody in the building owns the one number that pays the bills.
What the seat owns
The roleStrategy & planning
The plan, the priorities, and the budget the whole system runs against.
Intake & conversion
Every lead answered, tracked, and turned into a booked job.
Vendor and agency management
SLAs, scorecards, and weekly syncs so agencies execute the plan instead of billing hours.
And the accountability nobody else will take.
The KPIs
The handful of numbers that actually move the business, reported every month.
One operator owns all of it, or you hand over one channel and keep the rest. Start with a free audit →
A full-time CMO costs six figures before booking a single job. An operator in the seat costs a fraction and answers for the number every month.
The standard we hold spend to
The numberEverything you spend on marketing, divided by revenue. Every vendor, channel, and dollar answers to it. Rented leads push it up. Owned visibility pushes it down.
Target 10–15%. Flag above 25%. Cut above 50%. The seat exists to hold that line.
The full COM% framework →Built by an operator
The recordTen years running marketing inside an eight-figure Northwest Ohio home services company: TV, search, the call center, recruiting, and a door-to-door department built from zero.
You should not need a discovery call to learn a price. Ours is published.
What it costs
The rate cardThree cadences, one operating standard. Every proposal ships with one number, not a range.
Who this is for
The fitWe would rather name the fit up front than discover it three months in.
$2M–$10M HVAC, plumbing, electrical, and other home service companies.
Owners who want a second growth engine beyond referrals.
Teams with doers, in-house or agency, who need someone to point them.
Teams that need hands-on platform execution rather than leadership.
Companies unwilling to fix intake or adopt new standards.
Owners who want a report instead of a partner in the room.
What owners ask
The questionsThe questions owners actually ask, answered the way we answer them on a call.
Who actually executes the work day-to-day?
Your existing team, your agencies, or vetted freelancers, all under our direct management. We set the strategy, define the KPIs, and hold everyone accountable. We are the architect and they are the builders.
Can you manage our existing vendors?
Yes. Vendor management is a core function of the seat. We set SLAs, run scorecards, and provide accountability so you stop babysitting agencies. If a vendor is not performing, we show you the data and help you replace them.
How is this different from hiring another agency?
Agencies focus on deliverables. We focus on the system: strategy, vendor orchestration, intake discipline, and revenue accountability. We sit at your leadership table and own the marketing KPIs, not a scope of work.
What does the first thirty days look like?
Diagnosis. We audit every lead source, review intake end to end, clean up tracking, and build the scorecard you will run the business on. By day thirty you know exactly where leads and money are leaking.
How much of your spend answers to one number?
One page of findings: what a booked job costs you today, channel by channel, and where the money is leaking. Free, no meeting required.
Or call (419) 575-9023