You've hired agencies. You've tried freelancers. But nobody's steering the ship—and you're not sure who's actually delivering. We fix that.
Get Your Vendors Under ControlData from HubSpot Agency Survey, Capstone client audits
You didn't start a contracting company to become a marketing project manager. But somehow, that's what happened.
I spend hours every month chasing vendors for updates and sitting through reports I don't fully understand.
I pay invoices every month without knowing if I'm actually getting value for what I'm spending.
My agencies don't talk to each other—I'm playing telephone between vendors who operate in silos.
I've fired agencies before but ended up in the exact same situation with the new ones.
I can't confidently say which vendors are actually driving results and which ones I should cut.
monthly vendor spend with no clear accountability
of spend wasted on misaligned activities
hours/month you spend babysitting agencies
The problem isn't the vendors. It's that nobody is managing them strategically.
The Solution
One point of control. Clear accountability. Vendors that actually deliver.
We evaluate every current vendor and establish clear KPIs. Monthly scorecards grade each vendor—green, yellow, red—so you know at a glance who's delivering.
We establish Service Level Agreements for communication and deliverables. We run the sync meetings, ask the hard questions, and document commitments—so you don't have to.
We make sure your SEO agency talks to your web developer talks to your ad manager. No more silos, no more duplicated work, no more conflicting strategies.
We track spend against results and recommend where to shift dollars. When a vendor isn't cutting it, we manage the transition—finding replacements, handling handoffs, maintaining continuity.
You get one person (us) who owns the marketing outcome. No more "that's not my job" finger-pointing between vendors. Your vendors operate as a cohesive team, not disconnected contractors.
Choose the level of oversight that fits your situation. Most clients choose the Fractional CMO path.
A full audit of your current vendors with scorecard templates and recommendations. You manage ongoing.
✓ Full vendor inventory & assessment
✓ KPI & scorecard templates
✓ Keep/improve/replace recommendations
✓ 60-minute working session
Best for: Teams who can manage vendors themselves but need the framework.
Ongoing vendor oversight as a standalone service. We manage your vendors; you focus on your business.
✓ Monthly performance scorecards
✓ Weekly/bi-weekly vendor syncs
✓ Cross-vendor coordination
✓ Budget oversight & recommendations
Best for: Teams with strategy figured out who need vendor accountability.
Vendor management included with full strategic oversight. Strategy + execution + accountability in one.
✓ Everything in Managed Vendors
✓ Marketing strategy & planning
✓ Intake & conversion optimization
✓ Full marketing KPI ownership
Best for: Teams who need the full picture—strategy, vendors, and execution.
Vendor management works best paired with strategic oversight. That's why most clients choose the Fractional CMO path.
Month-to-month. No long-term contracts required.
We integrate quickly so you can step back from the chaos within 30 days.
Inventory all current vendors, contracts, and scope. Collect recent reports and performance data. Interview each vendor to understand their perspective. Document costs and identify gaps.
Define clear KPIs for each vendor tied to business outcomes. Establish SLAs for communication and deliverables. Create scorecard template. Communicate expectations to vendors.
We become the primary point of contact for all vendors. Establish meeting cadence. Deliver first round of scorecards. Provide initial recommendations: keep, improve, or replace.
Monthly scorecards and vendor grades. Continuous performance monitoring. Budget reallocation recommendations. Vendor replacement management when needed. Quarterly reviews with you.
Real results from a multi-trade home services company after 6 months of vendor management.
Net Result
16 hours/month back. $4K/month saved. 37% lower cost per job.
Results vary by starting point and vendor quality.
Vendor management is one piece of what a Fractional CMO does. Here's how it connects.
If you only need vendor management (you have strategy figured out), we can do that. If you need the full picture (strategy + vendors + execution oversight), that's our Fractional CMO engagement.
Only if they're underperforming. We start by auditing and giving every vendor a fair chance to meet clear expectations. Many vendors improve significantly once they have accountability. If a vendor consistently underperforms, we'll help you find a replacement and manage the transition.
Yes. We handle the day-to-day communication, run the sync meetings, and manage deliverables. You stay informed through our reporting and can join any call you want—but you don't have to be in the weeds.
Rarely an issue. Most vendors appreciate working with someone who speaks their language and can give clear direction. If a vendor resists accountability, that's a red flag about whether you should keep them anyway.
A marketing manager typically costs $60K-$100K+ per year (plus benefits, training, management overhead). They also may not have experience across all the channels your vendors cover. We provide senior-level strategic oversight at a fraction of the cost, and we've managed dozens of vendor relationships across multiple industries.
Typically within 2-3 weeks. Week 1 is audit and documentation, week 2 is scorecard setup and communication with vendors, and by week 3-4 we're running the show. You'll feel relief within the first month.
Common situation. Part of our audit process is documenting what each vendor is supposed to do, what they're actually doing, and what you're paying. We create the documentation that should have existed from the start.
Get a single point of control for your entire marketing vendor ecosystem. Know exactly who's delivering and where your money is going.
Book Your Vendor Audit Call