Your future customers are scrolling Facebook right now. We help you show up in their feed with content that builds trust, showcases your work, and drives calls—without you spending hours on your phone.
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You created a Facebook page years ago. Maybe you posted a few times. Now it sits there with 47 followers and your last post from 2022. Meanwhile, your competitors are getting comments, shares, and calls. Here's why most contractors fail at Facebook:
No time to post consistently—you're busy running jobs, not creating content
Random posts with no strategy—a job photo here, a holiday greeting there
No idea what to post that actually gets engagement and drives business
Facebook's algorithm buries your posts because you're not playing the game
Tried ads once, wasted money, gave up—because the targeting was wrong
reach from dead pages
organic reach without strategy
wasted on untargeted ads
Facebook still works for contractors. You just need the right strategy and consistency.
Not all content performs equally. We focus on the post types that actually drive engagement and calls for home service businesses.
The #1 performing content for contractors. Dramatic transformations stop the scroll and show your quality better than any words can.
Short clips of your crew in action. Timelapse installs, process explanations, problem-solving moments. Video gets 3x the engagement of photos.
Introduce your crew. Humanize your company. Homeowners want to know who's coming to their house—show them the faces behind the trucks.
Turn 5-star reviews into shareable graphics. Social proof that builds trust and reminds followers you deliver results.
Quick maintenance tips, seasonal reminders, homeowner education. Positions you as the helpful expert, not just another company selling services.
Local involvement, charity work, community events. Shows you're part of the neighborhood—not just a faceless company.
Monthly management packages based on posting frequency and ad management. All plans include strategy, content creation, and community management.
Organic-focused management—3 posts/week, no ads
✓ 12 posts/month
✓ Content creation
✓ Community management
✓ Monthly reporting
Best for: Contractors building presence on a budget
Organic + paid ads for faster results
✓ 16 posts/month
✓ Facebook Ads management
✓ Lead gen campaigns
✓ Retargeting setup
Best for: Contractors ready to generate leads
Full-service Facebook + Instagram domination
✓ 20+ posts/month
✓ Facebook + Instagram management
✓ Advanced ad campaigns
✓ Video content creation
Best for: Contractors ready to own their market
Ad spend is separate. We recommend $2,500-$10,000/month in ad budget depending on your market and goals. You pay Facebook directly—we manage and optimize.
No long-term contracts. Month-to-month. Cancel anytime.
We make Facebook work for you without eating up your time. Here's how we take you from dead page to lead-generating machine.
Full audit of your current Facebook presence. Competitor analysis. Page optimization. Content strategy development. Ad account setup (if not existing). First month's content calendar created.
First batch of posts created and scheduled. Graphics designed. Captions written. Posting cadence begins. Ad campaigns launched (if included). Your page comes alive.
Consistent posting builds algorithm favor. Community management begins. Ad performance monitored and optimized. Content refined based on what's working. Follower growth accelerates.
Leads start flowing consistently. Top-performing content identified and replicated. Ad spend optimized for best ROI. Monthly strategy calls to review performance and plan ahead.
Here's what happens when you stop posting randomly and start executing a real Facebook strategy.
Results vary by market, ad spend, and content quality. This example reflects a roofing contractor with $1,000/month ad budget over 6 months.
Absolutely. Facebook remains the #1 social platform for homeowners aged 35-65—your primary customer base. Nearly 70% of U.S. adults use Facebook, and 74% of homeowners in your target demographic check it daily. While younger audiences have moved to TikTok and Instagram, the people actually hiring contractors are still scrolling Facebook. It's also the most cost-effective platform for local advertising.
You can start organic-only, but results will be slower and more limited. Facebook's algorithm has made organic reach very difficult—most business pages reach only 2-5% of their followers with organic posts. Ads allow you to reach thousands of homeowners in your service area who've never heard of you. We recommend at least $500-1,000/month in ad spend for meaningful lead generation. Organic builds your brand; ads generate leads.
For most contractors, $500-2,000/month in ad spend delivers meaningful results. At $500/month, expect 30-50 leads in most markets. At $1,000-2,000/month, you can run multiple campaign types (lead gen, retargeting, brand awareness) and dominate your local feed. The cost per lead typically ranges from $5-25 depending on your service and market competition. We'll recommend a budget based on your goals during our strategy session.
Raw photos and videos from your jobsites—that's it. Before/after shots, crew working, completed projects, even quick phone videos work great. You don't need to edit or write anything. Just snap photos when you're on site and send them our way. We turn raw content into polished, engaging posts. The more content you provide, the better your page performs. We'll also create graphics, review cards, and educational content that doesn't require photos.
With ads, you can see leads within the first week. Organic results take longer—typically 2-3 months to build momentum as the algorithm learns your page is active and engaged. Most clients see meaningful lead flow by month 3. The key is consistency; Facebook rewards pages that post regularly and engage with their audience. We're building both immediate results (ads) and long-term brand presence (organic).
Yes. Our Dominate package includes Instagram management, and we can add Instagram to other packages for an additional fee. Since Facebook and Instagram are both owned by Meta, we can run coordinated campaigns across both platforms. Instagram skews slightly younger and is more visual, making it great for showcasing beautiful project work. For most contractors, Facebook is the priority, but Instagram adds extra reach.
Yes—community management is included in all packages. We monitor your page daily and respond to comments, questions, and reviews. For direct messages requesting estimates or specific service questions, we'll either respond with templated answers or alert you immediately so you can follow up. Fast response times are critical for Facebook's algorithm and for converting interested leads into calls.
Google Ads catch people actively searching for services right now ("HVAC repair near me"). Facebook catches people before they're searching—building awareness and staying top-of-mind so when they DO need your service, they think of you first. Google leads are higher intent but more expensive ($50-150/lead typically). Facebook leads are lower cost ($5-25) but may need more nurturing. The best strategy uses both: Google for immediate leads, Facebook for brand building and longer-term pipeline.
Get a free Facebook audit and see exactly what's working, what's broken, and how to start generating leads from social media.
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