Base salary + benefits
6-month ramp to productivity
3.3-year average tenure
Severance when it doesn't work
Still no intake discipline
Strategy, vendor orchestration, intake discipline, and revenue accountability — embedded in your leadership team, month-to-month.
Source: Capstone client data 2024–2026, CMO tenure data via Spencer Stuart
You've hired agencies. You've run ads. You've tried SEO. But nobody is connecting the pieces, holding vendors accountable, or making sure leads actually get booked. The owner ends up playing marketing director — and it shows.
Your vendors send reports but nobody reads them or acts on them
Leads come in but 30–40% never get a callback or proper follow-up
You can't answer "what's my cost per booked job by channel?"
Shoulder seasons crush you because there's no plan for them
You've fired agencies but the next one produces the same result
The Root Cause
You don't have a vendor problem. You have a leadership vacuum.
Every engagement starts with diagnosis and ends with a system that runs without you in the room.
Channel-by-channel performance review, intake audit, vendor assessment, and competitive gap analysis. You'll know exactly where the leaks are.
Quarterly growth plan, budget guardrails, channel mix, and a 30/60/90 roadmap tied to revenue — not vanity metrics.
SLAs, scorecards, and weekly syncs so your agencies execute the plan — not just bill hours. We steer. They build.
Speed-to-lead, scripts, booking criteria, call QA, and the follow-up systems that turn paid leads into revenue.
The difference isn't quality — it's cadence and depth. Pick the tier that matches your growth stage.
For teams with strong doers who need a strategist
Quarterly growth plan & budget guardrails
Monthly leadership review (90 min)
Vendor oversight + scorecards
Offer testing roadmap & creative briefs
Executive dashboard (CPL, CAC, Booking %, Revenue)
Weekly rhythm, vendor orchestration, intake discipline
Weekly 60-min growth meeting + sprint board
Channel mix & pacing; vendor SLAs
Intake QA: scripts, booking criteria, call reviews
Website/SEO conversion standards & roadmaps
Monthly deep dive + next 30/60/90 plan
Deep integration for multi-location scale
Everything in Operator, plus:
2–3 days/week leadership integration
Hiring support for marketing/intake roles
Multi-location geo & capacity planning
Bi-weekly executive working sessions
No long-term contracts. Month-to-month. Cancel anytime. We earn it every 30 days.
$2M–$10M HVAC, roofing, windows, plumbing, or dental companies
Owners who want a second growth engine beyond referrals
Teams with doers (internal or agency) who need someone to point them
Teams needing hands-on platform execution (that's our DFY Growth)
Companies resistant to new SOPs or unwilling to fix intake
Owners who want a report, not a partner in the room
We diagnose what's broken, launch a focused growth plan, and lock in the habits that drive consistent booked jobs.
Lead source audit, intake audit, tracking cleanup, offer & geo focus, scorecard template, technical SEO audit.
Leaky-intake fixes, vendor SLAs, creative briefs, landing page standards, intake coaching and QA cadence.
Content/SEO launch, budget reallocation by CAC guardrails, integration priorities, QBR + next 90-day plan.
Your existing team, your agencies, or vetted freelancers — all under our direct management. We set the strategy, define the KPIs, and hold everyone accountable. We're the architect. They're the builders.
Yes — vendor management is a core function. We set SLAs, run scorecards, and provide accountability so you stop babysitting agencies. If a vendor isn't performing, we'll show you the data and help you replace them.
Agencies focus on deliverables — running ads, writing posts. We focus on the system: strategy, vendor orchestration, intake discipline, and revenue accountability. We sit at your leadership table and own the marketing KPIs, not just a scope of work.
Diagnosis. We audit every lead source, review your intake process, clean up tracking, and build the scorecard you'll use going forward. By day 30 you'll know exactly where you're leaking leads and money — and have a plan to fix it.
A 30-minute discovery call. We'll talk about your revenue, your biggest marketing bottlenecks, and your goals for the next 12 months. If there's a fit, we'll scope a 90-day roadmap before you commit to anything.
Free discovery call. No obligation. Just clarity on what's broken, what's working, and what to do next.
Talk to a CMO