Door to Door
A field-tested canvassing system built from a standing start: the scripts, the training, the pay structure, and the daily cadence that keeps a crew producing.
Canvassing is the most measurable becoming-known program a contractor can run. Every door knocked has a published cost.
One canvassing program. Zero to $3.79M.
Exhibit 01A door-to-door department we built from a standing start inside an eight-figure Northwest Ohio home services company, and what it cost to run as it climbed.
We built that from a standing start and put the ledger on the record.
What actually makes a crew produce
The systemA canvassing crew is not a group of people knocking doors. It is four systems that have to work together, or the whole thing stalls by week three.
What a rep says at the door, tested and refined until it books at a rate you can forecast.
How a new hire goes from nervous to producing without burning a territory to learn.
What you pay, and how, so the crew’s incentive matches the number you care about.
The daily rhythm that keeps a crew knocking instead of drifting.
The law of averages
The mathDoor to door is not a gamble. It is a numbers game with predictable math, and a system makes the averages stop being random.
We publish the program ledger, so publishing the price is only consistent.
What it costs
The rate cardThree ways in, one standard. Every engagement includes live porch observation, not classroom theory.
Asset or liability?
Self-assessmentSix questions decide whether a field team builds the brand or burns it. Answer no to more than two and the team is costing more than leads.
Is the branded truck visible from the porch during the conversation?
Does the team open with a neighborly story instead of a special offer?
Does the homeowner keep the leave-behind because it contains actual value?
Is the crew hitting five houses each side and ten across from every job?
Does the team look like professional technicians or generic solicitors?
Is the focus long-term brand equity or a lead at all costs?
The first ninety days
In the truckWe do not train from a boardroom. The system gets built on real porches, around how your market actually answers the door.
Ride-along observation, script development, territory mapping, CRM setup, and a gap analysis of the current field operation.
Onsite classroom plus live porch sessions. The 5-5-10 protocol deploys and consultant certification begins for current reps.
Performance dashboard live, coaching cadence set, and an internal Field Captain trained to run the department without us.
What owners ask
The questionsThe questions owners actually ask, answered the way we answer them on a call.
Do you actually get in the truck?
Yes. The only way to fix a field team is to shadow them on a porch, in the rain, on a Tuesday morning. We watch the interactions and give field-verified feedback that changes results before the next doorbell.
Do you provide the reps or just the strategy?
We are the intelligence unit, not the infantry. You provide the people. We build the scripts, map the territories, install the tracking, and train the team. At the top tier we also build the recruiting engine.
How does the 5-5-10 system work?
While the crew is on a jobsite, the rep works five houses to the left, five to the right, and ten across the street. The truck is visible and the work is in progress, so the homeowner has context before the knock.
How do we stop doors closing in ten seconds?
By moving from pitching to protecting. Relational scripts use a pattern interrupt that positions the rep as a local consultant sharing neighborhood information. Provide value before asking for anything and the door stays open.
Could you run this next season?
One page of findings: what a booked job costs you today, and whether a canvassing crew belongs in your mix. Free, no meeting required.
Or call (419) 575-9023