What acquisition costs.
On the record.
The 2026 acquisition-cost data, line by line: what a lead costs by trade, what a paying customer costs, and where the break-even line sits.
Contractor marketing runs on numbers nobody puts on the record. This report puts them on the record.
The market
The receiptAcross 3,211 US contractor search campaigns, the direction is one way: leads cost more and convert less.
The market prices a stranger the same for everyone. The advantage is in what you own before the search happens.
By trade
The line itemsWhat one Local Services Ads lead costs, by trade, and what a stranger costs in non-branded search.
True acquisition, a homeowner typing the trade and not your name, runs an order of magnitude above LSA pricing: $183 per lead and $333 per paying customer in the deepest published 2026 dataset.
Continue in the registry
The LedgerThe framework that judges these costs, and the doctrine that escapes them.
What does a lead cost you?
One page of findings: what you pay per lead today, where it sits against the published benchmarks, and what we’d fix first. Free, no meeting required.
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