Inconsistent listings confuse Google and cost you rankings. We fix your NAP data across the web, build authoritative citations, and keep everything accurate — so you show up when homeowners search.
Your business is listed in dozens of places online — Yelp, BBB, Angi, Houzz, YellowPages, Apple Maps, Facebook, and more. The problem? Most of those listings are wrong.
Your old phone number is still on 15 different directories
Your business name is spelled three different ways across the web
You moved locations two years ago, but half your listings still show the old address
Duplicate listings are competing with your real profile
Google doesn't know which information to trust — so it trusts your competitors instead
The Root Cause
Google cross-references your business information across hundreds of sources. When it finds mismatches, it loses confidence in your business. Lower confidence = lower rankings.
A local citation is any online mention of your business's Name, Address, and Phone Number (NAP). Citations appear on:
Yelp, BBB, Angi, HomeAdvisor, Houzz, Thumbtack
Foursquare, Data Axle, Neustar Localeze
Facebook, LinkedIn, Nextdoor
Google Maps, Apple Maps, Bing Places, Waze
Consistent citations tell Google your business is legitimate. This directly impacts your Map Pack ranking.
Homeowners search on Yelp, Angi, and Nextdoor — not just Google. If you're not there, you're invisible.
Many citation sources provide backlinks to your website, strengthening domain authority.
Wrong phone numbers mean calls going to old numbers, competitors, or nowhere.
We handle the entire lifecycle — audit, cleanup, building, and ongoing monitoring — so your NAP stays consistent everywhere.
We scan 80+ directories to find every mention of your business. You'll see exactly where you're listed, what's accurate, and what's broken.
A detailed breakdown of every mismatch — wrong phone numbers, outdated addresses, misspelled names, duplicate listings.
Duplicate listings confuse Google and split your review equity. We identify and suppress duplicates so your real profile gets full credit.
We manually correct existing listings across all major directories. Real humans fixing real listings — not automated tools that half-work.
We build new citations on high-authority directories you're missing — industry directories, local associations, and high-DA general directories.
We submit your correct NAP to the four major data aggregators that feed hundreds of smaller directories. Fix it at the source.
Citations drift over time. We monitor your listings monthly and catch problems before they hurt your rankings.
A clear report showing your citation health score, new citations built, corrections made, and any issues flagged.
One-time cleanup, ongoing management, or bundled with Local SEO. Pick the path that fits.
One-time deep clean with no ongoing monitoring
Full audit
NAP inconsistency report
Data aggregator submissions
Duplicate suppression
Cleanup + building + 3 months monitoring (3-month min)
Everything in Cleanup
New citation building
3 months of monitoring
Quarterly report
Monthly monitoring after initial cleanup
Monthly scans
Corrections as needed
New opportunities
Quarterly report
Citations included in all Local SEO packages
Full citation management
Plus GBP management
Plus content & links
Plus reporting dashboard
No long-term contracts on ongoing plans. Cancel anytime.
We fix problems at the root — not surface-level patches that break again in 6 months.
Full citation scan across 80+ sources, NAP inconsistency report generated, duplicate listings identified, competitor citation comparison.
Data aggregator submissions, duplicate suppression requests, top 20 high-authority corrections, GBP NAP alignment verified.
Manual corrections across all directories, new citation building on missing sites, industry-specific directory submissions, local business association listings.
Corrections verified, second-pass cleanup for stubborn listings, monitoring system activated, baseline citation health score established.
Monthly scans for new inconsistencies, new citation opportunities identified, quarterly citation health report delivered.
| Metric | Before | After 90 Days |
|---|---|---|
| Citation Health Score | 47% | 94% |
| Consistent NAP Listings | 12 of 43 | 58 of 62 |
| Duplicate Listings | 7 active | 0 (suppressed) |
| Map Pack Position | #8 | #3 |
| Monthly GBP Views | 890 | 2,400 |
| Direction Requests | 34/mo | 89/mo |
HVAC contractor in a mid-sized metro. Citation cleanup alone doesn't guarantee top rankings — but inconsistent citations almost guarantee you won't rank.
Contractors in business 3+ years who've never audited citations
Businesses that moved or changed phone numbers
Companies with inconsistent rankings despite good reviews
Multi-location contractors needing centralized NAP management
Businesses that acquired another company with messy listings
Brand new businesses with no existing online presence
Contractors who change name, address, or phone frequently
Businesses unwilling to commit to a single, consistent NAP format
A local citation is any online mention of your business's Name, Address, and Phone Number (NAP). Citations appear on business directories, data aggregators, social platforms, map services, and industry-specific sites. Consistent citations tell Google your business is legitimate — which directly impacts local rankings.
Google cross-references your business information across hundreds of sources. When it finds mismatches, it loses confidence in your data. Lower confidence = lower Map Pack rankings. NAP consistency is one of the top factors in local search algorithms.
Quality over quantity. For most contractors, 50–80 high-quality, consistent citations outperform 200+ low-quality listings. We focus on directories that actually influence rankings: major platforms, data aggregators, industry directories, and local associations.
Most directories take 2–4 weeks to process updates. Data aggregators can take 6–8 weeks. You'll typically see measurable ranking improvements within 60–90 days of completing cleanup.
Data aggregators collect business information and distribute it to hundreds of smaller directories. The four major ones are Data Axle, Neustar Localeze, Foursquare, and Factual. Fixing aggregators first is the most efficient way to clean widespread inconsistencies.
Technically yes, but it's extremely time-consuming. Finding citations requires specialized tools. Correcting them means creating accounts on dozens of directories, submitting requests, and following up. Most contractors find the time investment isn't worth it.
That's exactly when cleanup matters most. Your old information is embedded across the web and will hurt your rankings until corrected. We prioritize recent changes and ensure your new NAP propagates everywhere.
Free citation audit. No obligation. Just clarity on where your business is listed, what's inconsistent, and how it's impacting your rankings.
Get Your Free Citation Audit