Your business is listed
in dozens of places.
Most of them are wrong.
Local citations and NAP cleanup for home service contractors. We fix your name, address, and phone across the web, build the authoritative listings you’re missing, and keep it all accurate — so Google trusts you and homeowners find you.
Source: BrightLocal, Whitespark
Inconsistent Listings Are Quietly Sinking You.
You don’t think about it, but your business is listed across Yelp, BBB, Angi, Houzz, Apple Maps, Facebook, and a dozen more. The trouble is, most of those listings don’t agree with each other — and Google notices.
Your old phone number is still live on fifteen different directories
Your business name is spelled three different ways across the web
You moved years ago, but half your listings still show the old address
Duplicate listings are competing with your real profile and splitting your reviews
Google can’t tell which data to trust — so it trusts your competitors instead
The Root Cause
When your information doesn’t match, Google loses confidence. Lower confidence means lower rankings.
Audit, Clean, Build, Monitor.
We handle the whole lifecycle so your NAP stays consistent everywhere — not just the day we finish.
Full Citation Audit
We scan 80+ directories and data sources to find every existing mention — what’s accurate, what’s broken, and where you’re missing entirely.
NAP Inconsistency Report
Every mismatch, prioritized by impact: wrong numbers, outdated addresses, name variants, and duplicate listings you didn’t know existed.
Duplicate Suppression
Duplicates split your review equity and confuse Google about which profile is real. We find them and shut them down so your real listing gets full credit.
Manual Cleanup & Corrections
Real people correcting real listings across the major directories — not automated tools that half-work and leave a mess behind.
Building & Aggregator Submission
We build the high-authority citations you’re missing and push correct NAP to the four data aggregators that feed hundreds of sites downstream.
Monitoring & Health Reporting
Citations drift. We check monthly and catch bad data before it spreads, with a clear report on health, new builds, and corrections made.
Google Checks Your Story Against the Whole Web.
A citation is any online mention of your name, address, and phone — your NAP. Google cross-references it everywhere: directories like Yelp, BBB, and Angi; the four data aggregators (Data Axle, Neustar Localeze, Foursquare, and Factual) that feed hundreds of smaller sites; map services; and social platforms.
When the story matches everywhere, Google trusts you. When “Street” is “St.” on one site and your old number lives on fifteen others, it doesn’t — and trust is the currency of the Map Pack. It’s also the foundation your Google Business Profile stands on.
Is Citation Cleanup Right for You?
$2M–$10M HVAC, plumbing, electrical, septic, water treatment, and garage door companies
Anyone who’s moved, rebranded, or changed phone numbers in the last few years
Profiles with duplicate listings or an old number still floating around
Owners who’d rather not spend nights submitting edits to fifty directories
Businesses unwilling to standardize their NAP to one exact format
Anyone expecting overnight jumps — propagation runs 60 to 90 days
Companies wanting a cheap automated blast — it creates duplicates and bad data, and we won’t do it
How We Fix It.
Directories take two to four weeks to process changes; aggregators six to eight. Rankings respond over 60 to 90 days as the corrections propagate. Here’s the sequence.
Audit
We scan 80+ sources, flag every mismatch and duplicate, and benchmark your citation health against the competitors outranking you.
Correct & Build
Manual corrections across the major directories, duplicate suppression, submissions to all four aggregators, and new high-authority citations where you’re missing.
Monitor
Monthly checks catch drift before it spreads, and a recurring health report keeps your listings accurate as directories and aggregators churn.
Frequently Asked Questions.
What is a local citation?
It’s any online mention of your business’s name, address, and phone number — your NAP. Citations live on directories (Yelp, BBB), data aggregators (Foursquare, Data Axle), social platforms (Facebook), map services (Apple Maps, Bing), and industry sites (Angi, HomeAdvisor). Consistent citations tell Google your business is legitimate, which directly affects your local rankings.
Why does NAP consistency matter so much?
Google cross-references your information across hundreds of sources. When it finds mismatches — different numbers, address variations, misspelled names — it loses confidence in your data, and lower confidence means lower Map Pack rankings. NAP consistency is repeatedly cited as one of the strongest local ranking factors.
How many citations do I need?
Quality beats quantity. For most contractors, 50 to 80 consistent citations on authoritative directories outperform 200-plus listings on low-quality sites. We focus on the sources that actually influence rankings: major platforms, the data aggregators, industry directories, and local business associations.
How long until cleanup affects my rankings?
Not instantly. Most directories take two to four weeks to process updates, and aggregators can take six to eight to push changes downstream. You’ll usually see measurable ranking improvement within 60 to 90 days of completing cleanup, and it compounds as more corrections propagate.
Can I do citation cleanup myself?
Technically yes — practically, it’s a grind. Finding every existing citation takes specialized tools, and correcting them means creating accounts on dozens of directories, submitting change requests, chasing stuck submissions, and watching for drift. Across 50-plus sites, most owners decide the hours aren’t worth it.
What if I recently moved or changed my number?
That’s exactly when this matters most. Your old information is embedded across the web and keeps dragging on your rankings until it’s corrected. We prioritize recent changes and make sure your new NAP propagates to every major directory and all four aggregators.
Find Out What’s Broken.
A free citation audit: a scan of 80+ sources, every inconsistency flagged, duplicate listings identified, a competitor comparison, and a prioritized fix list — high-impact directories first.