GBP Service Menu Optimization

Their direct ranking weight sits below categories and reviews, but they add keyword signals that reinforce your category choices. The bigger role is conversion: a homeowner who reads a clear description of exactly what they need calls far more often than one facing a bare service name.

List the services you actually want leads for. If drain cleaning is low-margin and you are already booked, do not feature it. A call for work you cannot or will not do is a wasted call. We optimize the menu around the jobs that are most profitable for you.

The profile allows optional price fields, but for contractors we usually advise against listing them, since most work is project-based and varies by scope. Better to use the description to set expectations on process and quality, then hold the estimate conversation in person where you control the frame.

Services covers the labor-based work you perform. Products covers physical items you sell. For most contractors, Services is the section that matters. A water-treatment company selling softener equipment may have real use for Products too, but it is secondary for the trades.

Any time your offering changes: a service added, an old one dropped, seasonal work switched on or off. Beyond that, a quarterly review keeps descriptions accurate and keyword-relevant. A current profile signals an active, trustworthy business to Google and homeowners alike.